Five years supporting Elion S.A.’s WordPress website, B2B email campaigns and visual communications for international markets.
Elion is a B2B industrial company serving international markets. I worked within the marketing and communication team to support the corporate website, product information, newsletters and visual materials across digital and print channels, occasionally adapting content between English and Spanish.
As Web Content & Digital Communications Specialist (2016–2021), I worked with marketing, sales and technical colleagues to manage website updates, email newsletters, product information and visual communication materials.
Supported the migration of the corporate website from Dreamweaver to WordPress, then managed the CMS over the following years: pages, news, product data, structure and on-page SEO using Yoast.
Reorganised information hierarchy so content made sense across devices and audiences, and adapted and translated content between English and Spanish to keep all language versions consistent.
Designed and coded B2B email newsletters and campaign layouts in Mailchimp using HTML/CSS, alongside infographics, catalogues, flyers and trade-fair materials.
Created multilingual animated email assets for Elion’s seasonal campaigns, using GIFs and HTML/CSS with fallbacks for email clients with limited animation support.
Created looping GIF animations for Mailchimp campaigns to explain product measurement data clearly. Each asset was optimised for file size and email compatibility.
Designed email newsletter layouts and seasonal banner assets for Bulb Center, a US lighting e-commerce brand.
Across five years, I supported consistent website, email and visual communication delivery for Elion’s international B2B activity. The role combined WordPress implementation, email production, content support and campaign materials across digital and print channels.
