A multilingual Christmas email designed and coded for Elion using HTML/CSS, animated GIF assets and static fallbacks for email clients with limited animation support.
For Elion’s 2020 Christmas campaign, I designed and coded a seasonal greeting email for B2B clients in Catalan, English and German.
The project combined the existing Elion visual identity with animated GIF assets and email-compatible HTML/CSS for a polished multilingual send.
Email clients support animation differently. The campaign included static fallback assets for clients with limited GIF or animation support.
GIF assets were optimised to balance file size, loading performance and visual clarity for email use.
The email template was adapted for Catalan, English and German, accommodating different text lengths while maintaining a consistent layout.
Created the visual concept in Photoshop using Elion’s navy and gold brand palette, with a Christmas tree built from ornaments and decorative animated elements.
Produced animated GIF assets and prepared static fallback versions for email clients with limited animation support.
Coded the email in HTML/CSS and prepared it for deployment through Mailchimp, using email-compatible layout and inline styling.
Prepared Catalan, English and German versions from the same template, adapting text blocks for each language while maintaining visual consistency.
This project combined email design, animated GIF assets, HTML/CSS production and multilingual adaptation for a seasonal B2B communication campaign.