Looping GIF animations created for Mailchimp campaigns to communicate industrial measurement data clearly in a visual email format.
Elion S.A. supplies level measurement instruments for industrial applications. The project required visual email content that could explain different measurement methods for solids, liquids and interfaces.
The aim was to translate technical product information into a clear, visual format for B2B email communication.
Created animated diagrams for different measurement types, including solids, liquids, interfaces and continuous or discontinuous monitoring.
Optimised GIF assets for file size and email use, supporting clear visual communication without relying on video players.
Applied Elion’s existing colour palette, typography and icon style to keep the animated assets aligned with the wider brand system.
Reviewed Elion product documentation to understand the main measurement methods and translate the information into clear visual diagrams.
Designed a single infographic layout with six measurement types organised in a clear grid, using consistent labels and animated diagrams.
Created the animated diagrams in Photoshop to show measurement processes visually, then optimised the GIF for file size and email use.
Prepared the final GIF for use in Mailchimp campaigns, with a static fallback version for email clients with limited animation support.
This project used motion to support clear visual explanation of technical product information within B2B email communication.