A WordPress/Divi platform for single expatriate mothers, combining visual identity, content structure, landing pages and newsletter setup.
Mumshorizon is an early-stage resource platform for single expatriate mothers. I created the brand identity, site structure and digital foundation to make information, resources and future community support easier to access.
As Founder, I led the visual identity, information architecture, WordPress/Divi implementation, page templates, content structure and email setup.
Created the visual identity, including logo, icons, colour system and typography, for a supportive and accessible digital environment.
Designed page structures and user journeys for clarity, with templates that make it easier to manage and update content over time.
Built landing pages, resource pages, forms and downloadable materials in WordPress/Divi, using reusable layouts to support consistent publishing.
Set up EN/ES content structure and translations using Polylang, with a foundation that can support additional languages in the future.
Copywriting, calls to action and storytelling tuned to a personal, emotionally sensitive audience.
Set up newsletter sign-up forms, lead-magnet delivery and welcome email sequences in MailerLite.
More screens from the live platform to be added as the project grows.
More screens from the live platform to be added as the project grows.
A dedicated landing page and lead magnet were introduced to support newsletter sign-ups.
Reusable WordPress templates were created to support consistent and efficient publication of new pages and resources.
A connected website, newsletter and resource system designed to support future community growth.
Structured so non-technical contributors can update content through reusable page templates.
Mumshorizon demonstrates my ability to take an early-stage idea into a structured digital platform: from visual identity and page architecture to content implementation, email setup and ongoing improvements.
