Twenty Story and Feed variations for a leak‑proof underwear brand — same visual system, different headlines and proof points, sized and ready for Meta ads.
Evella needed a batch of paid social ads ready for testing — not a single hero creative, but a set of headline and proof‑point variations (comfort, protection, comparison, social proof, urgency). I designed each one in both Story (1080×1920) and Feed/square (1080×1080) formats, using the brand’s blush‑and‑burgundy palette and product photography consistently across all twenty assets.
Each headline was delivered in both Story (1080×1920) and square (1080×1080) formats.
Each creative built natively for both Story and Feed placements, respecting different crops and safe zones instead of stretching one design.
Ten distinct angles — comfort, comparison, urgency, social proof — to support testing across different messages, not just different images.
Consistent typography, colour system and badge treatment across all twenty assets, so the brand remains recognisable across variants.
